(DOWNLOAD) "Using Photo Elicitation in Identifying Tourist Motivational Attributes for Visiting Taman Negara, Malaysia (Report)" by Management Science and Engineering # Book PDF Kindle ePub Free
eBook details
- Title: Using Photo Elicitation in Identifying Tourist Motivational Attributes for Visiting Taman Negara, Malaysia (Report)
- Author : Management Science and Engineering
- Release Date : January 01, 2009
- Genre: Education,Books,Professional & Technical,
- Pages : * pages
- Size : 88 KB
Description
INTRODUCTION Photo elicitation is established on the simple idea of inserting a photograph into a research interview. The difference between interviews using images and text, and interviews using words alone lies in the ways we respond to these two forms of symbolic representation. This has a physical basis; the parts of the brain that process visual information are evolutionarily older than the parts that process verbal information. Thus images evoke deeper elements of human consciousness that do words; exchanges based on words alone utilize less of the brain's capacity than do exchanges in which the brain is processing images as well as words. These may be some of the reasons the Photo elicitation interview seems like not simply an interview process that elicits more information, but rather one that evokes a different kind of information. Most elicitation studies use photographs, but there is no reason studies cannot be done with paintings, cartoons, public displays such as graffiti or advertising billboards or virtually any visual image. But at this point nearly all elicitation research has been based on photographs and that shall be the focus of the study.
 "Using Photo Elicitation in Identifying Tourist Motivational Attributes for Visiting Taman Negara, Malaysia (Report)" by Management Science and Engineering # Book PDF Kindle ePub Free){kind=link}